The 3rd Generation Toyota Tundra debuted at the 2007 Chicago Auto Show. The main goal of the new Tundra was to make a statement that Toyota is serious about competing and producing a true full size truck for America by developing the FTX show truck in a production vehicle.
It was felt from within Toyota as well as from the debut of the FTX show truck that the design had a good opportunity to become the next Tundra.
2007 Toyota Tundra Production Truck
I was the design lead on the Tundra production truck project. I followed the vehicle from sketch to clay development in California through final development in the Ann Arbor Toyota design studio.
Tundra Rendering
Concept, Theme, & Early Sketches
The concept of this project was to create a production truck out of the FTX show truck design.
The theme of the Tundra design is a dynamic potential energy releasing forward from the rear flares. It incorporates the sculptural heritage feeling of previous Toyota trucks.
Key development sketch
There were many issues to overcome to develop a show truck into a production ready design, and took a period of 3 years to develop. From scale models, to 3 full size clay models, the development of the final production vehicle was very difficult.
Tundra Clay Development Model
Tundra Full Size Clay Development Models
2006 Chicago Auto Show Debut
Image Galleries
Vehicle Images:
Press Photos & other final pictures